Case Study

Building on the brand

Creating a concept store for Wilko

When Wilko decided to open up a new kind of destination store in Lakeside shopping centre, they asked us to help them design and create it
The new store format focused much more on home trends and accessories. With a greater emphasis on visual merchandising, the space was designed to be as welcoming and shoppable as possible, while still showcasing Wilko's unique range of products
Shaking up the store with striking visual merchandising
After a successful launch, the new format is being rolled out in further Wilko stores around the UK