Case Study

Big box to little box

Creating small format trial stores for Topps Tiles

Looking to extend their brand into new high street locations with a new format, Topps Tiles asked us to create three trial stores in Greater London
Working with Topps, we created the Topps Tiles Boutique – artisan feel stores, with an emphasis on discovery. From concept sign-off to opening, the process took just four months
Changing expectations
Further stores have now been created and some of the thinking has been incorporated into the larger Topps Tiles estate