Driving Motorpoint forward

Rebranding the car supermarket

With the launch of their latest superstore in Swansea, Motorpoint asked us to help them refine their proposition and evolve their current brand into something more modern and appealing.
Based on extensive customer research, we repositioned the brand to be more reflective of the needs of today’s car buyer. This was brought to life via a new logo, strapline and visual identity, along with a clearer messaging hierarchy and more engaging tone of voice.
The work has been applied across all channels, giving the brand a more modern and impactful look and helping it stand out in the crowded car buying market.