Case Study

From socks to sofas

DFS in-store launch for Joules

When DFS partnered with fashion brand Joules to create a modern country sofa collection, they asked us to bring the brand to life in 11 trial stores
We worked closely with Joules and DFS to create displays that really delivered the quality, detail and style of both brands
The successful trial has since been rolled out across 29 DFS stores – with more planned
Quality, detail and style