Case Study

Creating an active change

Bringing energy and impact to the Her Spirit brand

Her Spirit is a new subscription-based programme that harnesses the collective power of real women to help them lead a healthier, happier and more active life and find their ‘Better Me’
True Story was tasked with helping to inject some energy and life into the Her Spirit brand. We began by creating a striking new logo that felt both energetic and playful
Energetic and playful