Designed to expand their traditional customer base, DFS asked us to create an identity for their new small-space collection – and then consider how we could launch it in store and online
Aimed at a fashionable younger audience, who are short on space but big on style, we gave DFS' new collection a name, a distinct look and a voice of its own
The result was the Capsule Collection, which, after an incredibly successful launch, has gone on to become one of DFS's most popular ranges
Small space. Big impact.