Case Study

Standing proud

Innovative ways to showcase the Birlea brand at the NEC Furniture Show

Birlea, one of the UK’s leading furniture manufacturers and suppliers, asked us to design an exhibition stand for the Furniture Show 2019
While the entrances and back walls were dedicated to introducing customers to the Birlea brand, we created three other distinct areas for the customers to browse
We separated the areas using curved, cocoon-like structures that allowed the light to flow through. These modernist partitions divided up the areas and created visitor intrigue and interest for Birlea, to see what was inside
Helping Birlea take centre stage