No7 and Macmillan partnered to help women going through cancer treatment feel more like themselves again – and to raise £1M for Macmillan.
Our role was to create a new visual identity for the partnership to encourage customers to participate and donate.
Our ‘Together’ campaign was about women supporting women, and we put real women living with cancer at the heart of it all, with a model shoot and testomonial videos. Encouraging people to donate once they were in store was an important part of our brief, so we made fundraising messages stand out using beautiful textures and striking photography.
The launch of the new No7 Macmillan partnership raised £40k in store on the first day alone.