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Meet Benny

Creating a more engaging look and feel for the Boots Benevolent Fund

Boots asked us to give their Benevolent Fund a warmer, friendlier and more engaging look and feel.
A major part of which was the creation of a new character that would represent the fund and its values. The result was Benny – the friendly, huggable mascot who now embodies the spirit of the brand.
Benny now plays a key role in all fundraising and engagement across a variety of communication channels.

A Grand Launch

Better Together

Driving Motorpoint forward

The star treatment

Get your freak on

Shopping made simple

Creating an active change

Big thinking for small spaces

Standing proud

Building on the brand