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Meet Benny

Creating a more engaging look and feel for the Boots Benevolent Fund

Boots asked us to give their Benevolent Fund a warmer, friendlier and more engaging look and feel.
A major part of which was the creation of a new character that would represent the fund and its values. The result was Benny – the friendly, huggable mascot who now embodies the spirit of the brand.
Benny now plays a key role in all fundraising and engagement across a variety of communication channels.